I have begun designing and planning the final product of the project. I have decided to stick with the idea of kinetic typography, but alter it slightly. The effect and method of kinetic typography is not very complicated, and doesn't really use any advanced techniques. To make the animation more interesting I will be using mutliple maks to create a varied and kinetic effect.
I have planned both simple and more advanced animations into the animation. For instance some words will use the conventional animation, quickly expaning from very small to big in a puncy style. Others will use more advanced techniques envolving masks. For instance, shape will be defined as masks and then other shapes will pass under the mask. This will allow things to be presented differently and more creatively. I have developed a story board that plans the animation action by action.
Using the style of the website, including taking backgrounds from that site, the existing logo and by using the American Purpose font, as well as the exisitng yellow (#ffcc00), grey, white colour scheme, i will keep the animation in the theme of my site. This also means i can cut down on the amount of original assets I need to create, but more importantly it will make my website seamless and professional.
I have decided the animation will be a welcome page. The animation and the web page will share the same background to fit seamlessly with each other, and in theory by clicking on the web animation, it will take you through to my site.
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