Week 2 - Developing Ideas + Inspiration

I have started to formulate ideas and designs based on my current designs for my website. This will involve using similar imagery and style as well as bringing over elements such as logos and specific fonts.

To start this I have gathered a range of visual inspirations and started making a moodboard. As I myself am the focus of the website, the visual style must be influenced by and show off my visual inspirations. I started an A3 moodboard, which although currently unfinished, shows some the of influential graphics and imagery. the moodboard currently features  comic book and sci fi influences and will also feature music and sporting design styles.



Unfinished Moodboard

 These influences apply also to my web designs. The thing that influenced me most was using bold colours, thick typography and using stipes/lines for definition. This took influence from American sports designs similarly to my Designs for print.

This is the kind of inspiration that led me to my logo and text design. Using the previously mentioned AMERICAN PURPOSE font, the exisiting brand name Voltage Workshop and a sports style logo I made my logo.

Given the brand name and the bold design, I wan't an animation that is also striking. With this in mind I have started looking at Kinetic Typography. This is a type of motion graphic that is growing in popularity and starting to become part of our viusal vocabulary. Popular examples include the Comedy Central idents. the basi concept involves fast moving text appearing , often forming larger images or structres and  often in sync with a spoken word section.

I think I will use this, or atleast include aspects of this form of presentation as I think it best represents my brand and some of the ideas of the site such as high speed of use and the rolling of one ask into another. These concpets can be bought into a animation, using kinetic typography, as individual events can roll into one another and be fast and impactful.