Week 4 - Pre-Production

Final IdeaAfter spending a lot of time reworking my idea, I reworked it consider previous creative criticism of my final idea. I liked a lot of the visual ideas within my last "Falling paint" idea and discussions had told me that I needed to glorify the American culture I was trying to represent. I thught about American design and imagery that I was interested in and were also immediatley identifiable as American.

All American: Mels Drive In from American Graffiti 

Sticking with the food based idea, with burgers and fries as something I thought was iconographic, I considered the diner setting. Inspired by movies strong, all-american movies like American Graffiti. George Lucas. USA. 1973 which celebrated everything about American youthculture in the 60s. This was inspirational as it was visually bold, and represented a dreamlike perfect view of America. It also a movie made for a youthfull audience, similarly to my Pulp TV channel.

From this, the setting of a diner came to mind, and i thought about different aspecft, the food, the menus, the jukebox etc. I also knew I was limited in that I wouldn't be able to get access to a diner, so I took previously considered elements, and maintained the previous ideas firstly having faceless characters (only hands) and the strong image of American food infront of an American flag (the use of the American flag represents how in American sitcoms, the settings and mis-en-scene are false representations of what producers want the world to see as a perfect American setting, and also could substitute for the need to have a diner background).

I still hadn't really let go of the falling liquid, and I also wanted to keep the Flash Animation Idea, whereby the logo would suddenly appear as if being filled withliquid. To make a compromsie of different ideas, I decided I would have a glass accompany the food, and be filled with a thick, vibrant blue liquid. This way, the blue still looked shocking tothe audience, and I could simultaneously fill the glass and the logo. But I needed more content.

I had a ccess to an old Wurlitzer Jukebox. This was perfect, as again it was instantly American to me, would fit right in in a diner and would make some interesting, original footage. I also liked the idea used in the Napolean Dynamite opening, where information is applied to real world objects. I decided I could list programmes on in the evening, coupled with a voice over as an original way of presenting the information. The design of the Pulp Diner menu would also build on the diner asthetic and create a setting. With all this in mind I built up a range of events that should seemlesly flow into one another. From a Juke Box Selection, to readingn a menu, to presenting the food. It will be shoted and edited to give it a seamless feel with moments running into each other and being thematically linked.

The idea was feasible, celebratory and was well recieved by the client.